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Project Description

The Moth is an organization dedicated to storytelling across radio, podcast, and live shows. Founded in 1997, poet and novelist George Dawes Green wanted to recreate the intimate storytelling spaces of his childhood Georgia, where he and his friends would tell tales under porch lights as moths gathered into the night. Integrating themes of community, performance, and participation, this fictional rebrand uses moths created by audience members (aka my classmates) as major graphic elements and celebrates The Moth's listenership.


Recognition

2022 Young Ones ADC, Student Merit Award


Images

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The new, overlapping logotype references seated audience members.

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Posters, web, and mobile applications of the new identity embrace a sense of spontaneity, warmth, and performance.

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A print publication highlighting The Moth’s longstanding tradition of collecting performer-submitted photographs that relate to their stories.

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The secondary identity for The Moth’s flagship storytelling event, StorySLAM, that uses moth illustrations collected from members of The Moth’s community. A model of an installation projecting moths from the audience on a stage (and its construction). Created using Processing code and MadMapper.

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